In the mid-1600s, French mathematician and philosopher Blaise Pascal jotted off a letter. Known for his proclivity to use few words in his writings, Pascal…
Let’s face it: advertising is everywhere. Consequently, if you wish to stand out and grab attention, your marketing messages must surprise and delight your intended…
If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…
Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…