The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
The Creative BlockSeptember 10, 2020
For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…
The Creative BlockAugust 13, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
The Creative BlockMay 15, 2017
Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…
The Creative BlockJanuary 23, 2017
A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…
The Creative BlockDecember 8, 2016
It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
The Creative BlockOctober 31, 2016
