For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…
The Creative BlockAugust 13, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
The Creative BlockApril 30, 2018
Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point? (more…)
The Creative BlockJanuary 14, 2018
In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.” (more…)
The Creative BlockJanuary 5, 2018
With apologies to Clement C. Moore ’Twas the week before Christmas, when all ‘round The Block,the creative juices were stirring, while we raced the clock.…
The Creative BlockDecember 19, 2017
The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose? (more…)
The Creative BlockNovember 15, 2017
