In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
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