Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
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