The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…
The Creative BlockOctober 10, 2017
When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…
The Creative BlockOctober 6, 2017
Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…
The Creative BlockSeptember 28, 2017
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
The Creative BlockJuly 14, 2017
Inbound marketing is a rapidly growing, highly effective business tactic. Indeed, since 2006, inbound has surpassed outbound marketing as the most effective way to market…
The Creative BlockJune 21, 2017
Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…
The Creative BlockMay 25, 2017
Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…
The Creative BlockMay 18, 2017
A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
The Creative BlockMay 15, 2017
