The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…
Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
Inbound marketing is a rapidly growing, highly effective business tactic. Indeed, since 2006, inbound has surpassed outbound marketing as the most effective way to market…
Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…
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