Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
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