Let’s face it: advertising is everywhere. Consequently, if you wish to stand out and grab attention, your marketing messages must surprise and delight your intended…
wtcbpressadmin2October 15, 2021
Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The Creative BlockJanuary 5, 2021
The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
The Creative BlockSeptember 10, 2020
A Guest Blog Post: Jim Konecny Advertising surrounds us every day. It takes just a quick glance at a cell phone to see a small…
The Creative BlockJune 30, 2020
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle (more…)
The Creative BlockNovember 14, 2019
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
The Creative BlockMay 3, 2019
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
The Creative BlockMarch 14, 2019
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
