The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
The Creative BlockSeptember 10, 2020
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle (more…)
The Creative BlockNovember 14, 2019
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
The Creative BlockMay 3, 2019
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
The Creative BlockMarch 14, 2019
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
The Creative BlockAugust 28, 2018
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
The Creative BlockAugust 8, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
