The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…
The Creative BlockSeptember 10, 2020
Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…
The Creative BlockFebruary 21, 2019
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
The Creative BlockAugust 28, 2018
There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…
The Creative BlockAugust 22, 2018
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
The Creative BlockAugust 8, 2018
In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.” (more…)
The Creative BlockJanuary 5, 2018
The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose? (more…)
The Creative BlockNovember 15, 2017
