Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
Like most churches these days, Gesu Roman Catholic Parish was noticing a declining overall attendance trend. Church officials thought back to a few decades ago, when…
It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
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