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Was this the greatest headline ever written?

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Was this the greatest advertising headline ever written?

Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…

The Creative BlockJanuary 5, 2021

Advertising Television Commercials Truth in Advertising Wisdom

Negative Campaign Ads Should Not Surprise You

The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…

The Creative BlockSeptember 10, 2020

Advertising Branding Guest Blog Image Marketing Truth in Advertising

Why Honesty is Still the Best Policy

A Guest Blog Post: Jim Konecny Advertising surrounds us every day. It takes just a quick glance at a cell phone to see a small…

The Creative BlockJune 30, 2020

About Us How to Choose an Agency The Creative Block Edge

What Does “Nimble” Mean to You?

We never gave much thought to the word nimble until our customers began using it to describe The Creative Block. Now the term excites us.…

The Creative BlockJune 10, 2020

Advertising Branding Marketing Music in Advertising Taglines

Where have all the ad jingles gone?

Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle

The Creative BlockNovember 14, 2019

Branding Design Logos Marketing Taglines

Brand Refreshing: 3 Household Names Change Their Looks

Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…

The Creative BlockSeptember 20, 2019

Advertising Branding Marketing

Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history

In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…

The Creative BlockSeptember 17, 2019

Advertising Branding Innovation Television Commercials

The Legendary Lee Clow

Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…

The Creative BlockMay 3, 2019

Ideas For You Inbound Marketing Wisdom

Three Reasons Why No One Is Reading Your Blog

Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…

The Creative BlockFebruary 21, 2019