Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point? (more…)
The Creative BlockJanuary 14, 2018
The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose? (more…)
The Creative BlockNovember 15, 2017
A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…
The Creative BlockOctober 10, 2017
Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…
The Creative BlockSeptember 28, 2017
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
The Creative BlockJuly 14, 2017
Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…
The Creative BlockMay 18, 2017
A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
The Creative BlockMay 15, 2017
At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…
The Creative BlockApril 30, 2017
