Blog – Page 4 – The Creative Block

Are Your Digital Ads Offending Consumers?

Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…

The Creative BlockSeptember 28, 2017

Advertising Branding Case Study Design Ideas For You Logos Marketing

3 Reasons to Redesign Your Company’s Logo

First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…

The Creative BlockJuly 14, 2017

Advertising Cause Marketing Ideas For You Nonprofit Marketing Video Marketing

Do Nonprofit Organizations Benefit from Marketing?

Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…

The Creative BlockMay 25, 2017

Advertising Marketing Music in Advertising Radio Wisdom

Is Radio Advertising Still Successful?

Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…

The Creative BlockMay 18, 2017

Advertising Digital Marketing Ideas For You Marketing Television Commercials Wisdom

Are TV Commercials Obsolete?

A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…

The Creative BlockMay 15, 2017

Design Marketing Paul Rand Wisdom

What Paul Rand Taught Us About Design Politics

At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…

The Creative BlockApril 30, 2017

Advertising Branding Copywriting Marketing Taglines Wisdom

The Tantalizingly Sweet Slogan That Has Made Millions

"Melts in your mouth, not in your hand."

The Creative BlockMarch 16, 2017

Branding Copywriting Taglines

Tagline of the Month: The Washington Post’s Democracy Dies in Darkness

It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…

The Creative BlockMarch 13, 2017