Blog – Page 3 – The Creative Block

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Advertising Branding Case Study Copywriting Marketing Taglines

6 New Taglines That Are Generating Buzz

When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…

The Creative BlockApril 30, 2018

About Us Case Study

Happy Anniversary To Us

The Creative BlockJanuary 22, 2018

Digital Marketing Ideas For You Inbound Marketing Innovation Marketing

Does Your Digital Strategy Include Voice-Optimized Content?

Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point?

The Creative BlockJanuary 14, 2018

Advertising Branding Case Study Copywriting Marketing Wisdom

Tagline of the Month: “Forged by the Sea”

In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.”

The Creative BlockJanuary 5, 2018

Uncategorized

The Creative Block Christmas

With apologies to Clement C. Moore ’Twas the week before Christmas, when all ‘round The Block, the creative juices were stirring, while we raced the…

The Creative BlockDecember 19, 2017

Advertising Copywriting Marketing Taglines Wisdom

Does Everyone Need to Like Your Tagline?

The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…

The Creative BlockNovember 30, 2017

Advertising Ideas For You Marketing Millennials Wisdom

Your Ideal Customer is a 26-Year-Old Called Henry

If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose?

The Creative BlockNovember 15, 2017

Branding Guest Blog Ideas For You Marketing Wisdom

Three Marketing Tips from a 22-Year-Old Entrepreneur

A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…

The Creative BlockOctober 10, 2017

Advertising Leo Burnett Wisdom

How a Bowl of Apples Proved Critics Wrong

When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…

The Creative BlockOctober 6, 2017