In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…
The Creative BlockJanuary 27, 2017
If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…
The Creative BlockJanuary 16, 2017
In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…
The Creative BlockDecember 27, 2016
Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…
The Creative BlockDecember 22, 2016
Nonprofit organizations hoping to generate donations through point-of-purchase cause-marketing campaigns should consider guilt when choosing their for-profit partners. Or, more specifically, they should focus on…
The Creative BlockDecember 19, 2016
A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…
The Creative BlockDecember 8, 2016
In the days immediately following the U.S. presidential election, executives from the McCann Worldgroup advertising agency gathered to discuss the implications of Donald Trump’s victory.…
The Creative BlockNovember 29, 2016
As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…
The Creative BlockNovember 16, 2016
A Guest Blog Post: Gayle Young Marketing assisted living communities to seniors—who wish to remain independent but oftentimes require help with daily living activities—is becoming more…
The Creative BlockNovember 14, 2016
