The Creative Block – Page 5 – The Creative Block

Advertising Copywriting Ideas For You Marketing Wisdom

The Most Influential Word in Advertising

In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…

The Creative BlockJanuary 27, 2017

Advertising Branding Copywriting Marketing Taglines Television Commercials Wisdom

Tagline of the Month: Bud Light’s Famous among friends.

Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…

The Creative BlockJanuary 23, 2017

Advertising Ideas For You Marketing Sales Wisdom

Marketing and the Placebo Effect

If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…

The Creative BlockJanuary 16, 2017

Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

A Great Cause Marketing Success Story

In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…

The Creative BlockDecember 27, 2016

Branding Copywriting Taglines

Tagline of the Month: truTv’s Funny because it’s tru.

Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…

The Creative BlockDecember 22, 2016

Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

Cause Marketing and Guilt: How Nonprofits Should Choose Their Partners

Nonprofit organizations hoping to generate donations through point-of-purchase cause-marketing campaigns should consider guilt when choosing their for-profit partners. Or, more specifically, they should focus on…

The Creative BlockDecember 19, 2016

Advertising Guest Blog Ideas For You Music in Advertising Television Commercials Wisdom

Music in Advertising: Seeing What You Hear

A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…

The Creative BlockDecember 8, 2016

Advertising Ideas For You Wisdom

Marketing Lessons from the 2016 Electoral College

In the days immediately following the U.S. presidential election, executives from the McCann Worldgroup advertising agency gathered to discuss the implications of Donald Trump’s victory.…

The Creative BlockNovember 29, 2016

Branding Copywriting Marketing Taglines

Tagline of the Month: National Geographic’s Further

As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…

The Creative BlockNovember 16, 2016

Branding Guest Blog Ideas For You Sales Wisdom

5 Tips for Marketing Your Assisted Living Community

A Guest Blog Post: Gayle Young Marketing assisted living communities to seniors—who wish to remain independent but oftentimes require help with daily living activities—is becoming more…

The Creative BlockNovember 14, 2016