Tagline of the Month: truTv’s Funny because it’s tru.

By December 22, 2016 August 19th, 2020 No Comments

Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition from reality shows and criminal case coverage to a lineup of scripted comedy series.

The network was initially launched as Court TV in 1991 and aired coverage of high-profile criminal cases. In 2007, the network changed its name to truTV, reflecting the addition of reality shows and dramas to its schedule. Its shift toward comedy began in 2014.

Paraphrasing the familiar adage, “It’s funny because it’s true,” the slogan ties the truTV name to humor without abandoning its reality-show origins.

The tagline is part of a multiplatform campaign created by truTV’s new agency partner, Boulder-based WorkInProgress.

Leave a Reply

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Font Resize