Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The Creative BlockJanuary 5, 2021
A Guest Blog Post: Jim Konecny Advertising surrounds us every day. It takes just a quick glance at a cell phone to see a small…
The Creative BlockJune 30, 2020
We never gave much thought to the word nimble until our customers began using it to describe The Creative Block. Now the term excites us.…
The Creative BlockJune 10, 2020
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle (more…)
The Creative BlockNovember 14, 2019
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
The Creative BlockMay 3, 2019
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
The Creative BlockMarch 14, 2019
Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…
The Creative BlockFebruary 21, 2019
