Television Commercials – The Creative Block

Advertising Television Commercials Truth in Advertising Wisdom

Negative Campaign Ads Should Not Surprise You

The 2020 election season has arrived, along with the usual barrage of political advertising. Campaigns across the country are spending millions of dollars promoting their…

The Creative BlockSeptember 10, 2020

Advertising Branding Innovation Television Commercials

The Legendary Lee Clow

Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…

The Creative BlockMay 3, 2019

Branding Copywriting Leo Burnett Taglines Television Commercials

Tagline of the Month: Allstate Updates Its Slogan

For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…

The Creative BlockAugust 13, 2018

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Advertising Digital Marketing Ideas For You Marketing Television Commercials Wisdom

Are TV Commercials Obsolete?

A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…

The Creative BlockMay 15, 2017

Advertising Branding Copywriting Marketing Taglines Television Commercials Wisdom

Tagline of the Month: Bud Light’s Famous among friends.

Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…

The Creative BlockJanuary 23, 2017

Advertising Guest Blog Ideas For You Music in Advertising Television Commercials Wisdom

Music in Advertising: Seeing What You Hear

A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…

The Creative BlockDecember 8, 2016

Advertising Branding Case Study Television Commercials

TV Commercial Case Study: Sunset Communities

It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…

The Creative BlockOctober 31, 2016

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