If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…
wtcbpressadmin2June 10, 2021
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle (more…)
The Creative BlockNovember 14, 2019
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…
The Creative BlockOctober 31, 2018
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
The Creative BlockAugust 28, 2018
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
The Creative BlockAugust 8, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
The Creative BlockApril 30, 2018
