Marketing – The Creative Block

Advertising Branding Copywriting Ideas For You Marketing Wisdom

Advertising and The Sleeper Effect

If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…

wtcbpressadmin2June 10, 2021

Advertising Branding Guest Blog Image Marketing Truth in Advertising

Why Honesty is Still the Best Policy

A Guest Blog Post: Jim Konecny Advertising surrounds us every day. It takes just a quick glance at a cell phone to see a small…

The Creative BlockJune 30, 2020

Advertising Branding Marketing Music in Advertising Taglines

Where have all the ad jingles gone?

Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle

The Creative BlockNovember 14, 2019

Branding Design Logos Marketing Taglines

Brand Refreshing: 3 Household Names Change Their Looks

Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…

The Creative BlockSeptember 20, 2019

Advertising Branding Marketing

Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history

In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…

The Creative BlockSeptember 17, 2019

Copywriting Digital Marketing Marketing PR Press Releases Public Relations

Press Releases in a Digital World

The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…

The Creative BlockOctober 31, 2018

Advertising Ideas For You Marketing Radio Wisdom

Advertisers: How to Score Big in Sports Audio

Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…

The Creative BlockAugust 28, 2018

Advertising Copywriting Ideas For You Marketing Wisdom

Less Really is More

We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…

The Creative BlockAugust 8, 2018

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Advertising Branding Case Study Copywriting Marketing Taglines

6 New Taglines That Are Generating Buzz

When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…

The Creative BlockApril 30, 2018

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