Ideas For You – The Creative Block

Advertising Branding Copywriting Ideas For You Marketing Wisdom

Advertising and The Sleeper Effect

If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…

wtcbpressadmin2June 10, 2021

Was this the greatest headline ever written?

Advertising Case Study Copywriting Ideas For You Press Releases Public Relations

Was this the greatest advertising headline ever written?

Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…

The Creative BlockJanuary 5, 2021

Ideas For You Inbound Marketing Wisdom

Three Reasons Why No One Is Reading Your Blog

Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…

The Creative BlockFebruary 21, 2019

Advertising Ideas For You Marketing Radio Wisdom

Advertisers: How to Score Big in Sports Audio

Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…

The Creative BlockAugust 28, 2018

Generation Z Ideas For You iGeneration Wisdom

Why We Love Generation Z, and Why You Should, Too

There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…

The Creative BlockAugust 22, 2018

Advertising Copywriting Ideas For You Marketing Wisdom

Less Really is More

We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…

The Creative BlockAugust 8, 2018