When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
The Creative BlockApril 30, 2018
A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…
The Creative BlockOctober 10, 2017
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
The Creative BlockJuly 14, 2017
It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…
The Creative BlockMarch 13, 2017
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…
The Creative BlockFebruary 2, 2017
Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…
The Creative BlockJanuary 23, 2017
In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…
The Creative BlockDecember 27, 2016
