If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…
wtcbpressadmin2June 10, 2021
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle (more…)
The Creative BlockNovember 14, 2019
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
The Creative BlockMay 3, 2019
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
The Creative BlockMarch 14, 2019
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…
The Creative BlockAugust 13, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
