Advertising – Page 4 – The Creative Block

Advertising Branding Copywriting Marketing Taglines Television Commercials Wisdom

Tagline of the Month: Bud Light’s Famous among friends.

Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…

The Creative BlockJanuary 23, 2017

Advertising Ideas For You Marketing Sales Wisdom

Marketing and the Placebo Effect

If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…

The Creative BlockJanuary 16, 2017

Advertising Guest Blog Ideas For You Music in Advertising Television Commercials Wisdom

Music in Advertising: Seeing What You Hear

A Guest Blog Post: Jake Pilewski Do me favor? Search Google Images for “puppy.” Now pull up YouTube, Apple Music, or Spotify—or your preferred way…

The Creative BlockDecember 8, 2016

Advertising Ideas For You Wisdom

Marketing Lessons from the 2016 Electoral College

In the days immediately following the U.S. presidential election, executives from the McCann Worldgroup advertising agency gathered to discuss the implications of Donald Trump’s victory.…

The Creative BlockNovember 29, 2016

Advertising Case Study Guest Blog Ideas For You Photography

Why Your Marketing Deserves a Professional Photographer

A Guest Blog Post: Nick Amrhein When looking at a print ad, I can always spot an image purchased from a stock photo site. Of…

The Creative BlockNovember 10, 2016

Advertising Branding Case Study Television Commercials

TV Commercial Case Study: Sunset Communities

It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…

The Creative BlockOctober 31, 2016

Advertising Copywriting Taglines Wisdom

Vera Bradley’s “It’s good to be a girl” posters are offensive

New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.

The Creative BlockOctober 12, 2016

Advertising Ideas For You Inbound Marketing Marketing Wisdom

Why You Need to Embrace Inbound Marketing

Is advertising dead? Many marketing experts have been asking that question—and, for the most part, answering affirmatively—for twenty years. New technologies have certainly cut into…

The Creative BlockOctober 4, 2016

Advertising Guest Blog Ideas For You Website Design Wisdom

Why Your New Website Isn’t Working, and How You Can Fix It

A Guest Blog Post: Jay Malcolm So, you just finished a website redesign and, by all accounts, your team really nailed it. Indeed, it probably…

The Creative BlockAugust 31, 2016

Advertising Baby Boomers Copywriting Ideas For You

Words Advertisers Should Never Use to Describe Baby Boomers

Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…

The Creative BlockAugust 16, 2016

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