Where have all the ad jingles gone?
Gimme a break Gimme a break Break me off a piece of that Kit Kat Bar. —Kit Kat jingle
The Creative BlockNovember 14, 2019
Brand Refreshing: 3 Household Names Change Their Looks
Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history
In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…
The Creative BlockSeptember 17, 2019
The Legendary Lee Clow
Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…
The Creative BlockMay 3, 2019
Four Companies Creating Success Through Social Media
A strong social media presence can help transform a company from startup status to a multi-million-dollar enterprise. Engaging with customers, creating appealing posts, and sharing…
The Creative BlockMarch 14, 2019
Three Reasons Why No One Is Reading Your Blog
Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…
The Creative BlockFebruary 21, 2019
Tagline of the Month: Nebraska: Honestly, it’s not for everyone.
In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
Press Releases in a Digital World
The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…
The Creative BlockOctober 31, 2018
Advertisers: How to Score Big in Sports Audio
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
The Creative BlockAugust 28, 2018
Why We Love Generation Z, and Why You Should, Too
There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…
The Creative BlockAugust 22, 2018
