Blog – Page 2 – The Creative Block

Advertising Branding Marketing

Why Coca-Cola’s “New Coke” was one of the biggest marketing mistakes in history

In the 1980s, the “Cola Wars” was at its peak. Coca-Cola held its dominance as the desirable soda, but Pepsi was making an upward climb…

The Creative BlockSeptember 17, 2019

Advertising Branding Innovation Television Commercials

The Legendary Lee Clow

Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…

The Creative BlockMay 3, 2019

Ideas For You Inbound Marketing Wisdom

Three Reasons Why No One Is Reading Your Blog

Maintaining a business blog can be a struggle. You might feel as if you're offering great content, and yet, no one is reading it. So…

The Creative BlockFebruary 21, 2019

Advertising Branding Taglines Wisdom

Tagline of the Month: Nebraska: Honestly, it’s not for everyone.

In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…

The Creative BlockDecember 10, 2018

Copywriting Digital Marketing Marketing PR Press Releases Public Relations

Press Releases in a Digital World

The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…

The Creative BlockOctober 31, 2018

Advertising Ideas For You Marketing Radio Wisdom

Advertisers: How to Score Big in Sports Audio

Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…

The Creative BlockAugust 28, 2018

Generation Z Ideas For You iGeneration Wisdom

Why We Love Generation Z, and Why You Should, Too

There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…

The Creative BlockAugust 22, 2018

Branding Copywriting Leo Burnett Taglines Television Commercials

Tagline of the Month: Allstate Updates Its Slogan

For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…

The Creative BlockAugust 13, 2018

Advertising Copywriting Ideas For You Marketing Wisdom

Less Really is More

We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…

The Creative BlockAugust 8, 2018