The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…
The Creative BlockOctober 10, 2017
When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…
The Creative BlockOctober 6, 2017
Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…
The Creative BlockMay 18, 2017
A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
The Creative BlockMay 15, 2017
At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…
The Creative BlockApril 30, 2017
Like most churches these days, Gesu Roman Catholic Parish was noticing a declining overall attendance trend. Church officials thought back to a few decades ago, when…
The Creative BlockMarch 30, 2017
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
