The Tantalizingly Sweet Slogan That Has Made Millions
"Melts in your mouth, not in your hand."
The Creative BlockMarch 16, 2017
Tagline of the Month: The Washington Post’s Democracy Dies in Darkness
It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…
The Creative BlockMarch 13, 2017
Why We Love Copywriters, and Why You Should, Too
Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…
The Creative BlockFebruary 2, 2017
The Most Influential Word in Advertising
In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…
The Creative BlockJanuary 27, 2017
Tagline of the Month: Bud Light’s Famous among friends.
Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…
The Creative BlockJanuary 23, 2017
Tagline of the Month: truTv’s Funny because it’s tru.
Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…
The Creative BlockDecember 22, 2016
Tagline of the Month: National Geographic’s Further
As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…
The Creative BlockNovember 16, 2016
Tagline of the Month: MetLife’s Navigating Life Together
In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
The Creative BlockOctober 25, 2016
Vera Bradley’s “It’s good to be a girl” posters are offensive
New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.
The Creative BlockOctober 12, 2016
Words Advertisers Should Never Use to Describe Baby Boomers
Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…
The Creative BlockAugust 16, 2016
