In the mid-1600s, French mathematician and philosopher Blaise Pascal jotted off a letter. Known for his proclivity to use few words in his writings, Pascal…
wtcbpressadmin2May 1, 2022
Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The Creative BlockJanuary 5, 2021
The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…
The Creative BlockOctober 31, 2018
For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…
The Creative BlockAugust 13, 2018
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
The Creative BlockAugust 8, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
The Creative BlockApril 30, 2018
In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.” (more…)
The Creative BlockJanuary 5, 2018
The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…
The Creative BlockNovember 30, 2017
