Copywriting – The Creative Block

Why Your Website is Putting Visitors to Sleep

In the mid-1600s, French mathematician and philosopher Blaise Pascal jotted off a letter. Known for his proclivity to use few words in his writings, Pascal…

wtcbpressadmin2May 1, 2022

Advertising Branding Copywriting Ideas For You Marketing Wisdom

Advertising and The Sleeper Effect

If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…

wtcbpressadmin2June 10, 2021

Was this the greatest headline ever written?

Advertising Case Study Copywriting Ideas For You Press Releases Public Relations

Was this the greatest advertising headline ever written?

Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…

The Creative BlockJanuary 5, 2021

Copywriting Digital Marketing Marketing PR Press Releases Public Relations

Press Releases in a Digital World

The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…

The Creative BlockOctober 31, 2018

Branding Copywriting Leo Burnett Taglines Television Commercials

Tagline of the Month: Allstate Updates Its Slogan

For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…

The Creative BlockAugust 13, 2018

Advertising Copywriting Ideas For You Marketing Wisdom

Less Really is More

We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…

The Creative BlockAugust 8, 2018

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Advertising Branding Case Study Copywriting Marketing Taglines

6 New Taglines That Are Generating Buzz

When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…

The Creative BlockApril 30, 2018

Advertising Branding Case Study Copywriting Marketing Wisdom

Tagline of the Month: “Forged by the Sea”

In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.”

The Creative BlockJanuary 5, 2018

Advertising Copywriting Marketing Taglines Wisdom

Does Everyone Need to Like Your Tagline?

The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…

The Creative BlockNovember 30, 2017

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