Blog – Page 5 – The Creative Block

Advertising Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

What is Cause Marketing?

Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…

The Creative BlockMarch 3, 2017

Design Marketing Websites Wisdom

Is Yours a Legitimate Business?

“We only have a website so people searching for us online will know we’re a legitimate business.”

The Creative BlockFebruary 10, 2017

Advertising Branding Copywriting Ideas For You Truth in Advertising Wisdom

Why We Love Copywriters, and Why You Should, Too

Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…

The Creative BlockFebruary 2, 2017

Advertising Baby Boomers Ideas For You Marketing Wisdom

Is Your Marketing Message Missing the Mark With Older Consumers?

A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…

The Creative BlockJanuary 31, 2017

Advertising Copywriting Ideas For You Marketing Wisdom

The Most Influential Word in Advertising

In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…

The Creative BlockJanuary 27, 2017

Advertising Branding Copywriting Marketing Taglines Television Commercials Wisdom

Tagline of the Month: Bud Light’s Famous among friends.

Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…

The Creative BlockJanuary 23, 2017

Advertising Ideas For You Marketing Sales Wisdom

Marketing and the Placebo Effect

If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…

The Creative BlockJanuary 16, 2017

Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

A Great Cause Marketing Success Story

In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…

The Creative BlockDecember 27, 2016

Branding Copywriting Taglines

Tagline of the Month: truTv’s Funny because it’s tru.

Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…

The Creative BlockDecember 22, 2016

Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

Cause Marketing and Guilt: How Nonprofits Should Choose Their Partners

Nonprofit organizations hoping to generate donations through point-of-purchase cause-marketing campaigns should consider guilt when choosing their for-profit partners. Or, more specifically, they should focus on…

The Creative BlockDecember 19, 2016