The Creative Block – Page 3 – The Creative Block

Advertising Branding Case Study Copywriting Marketing Wisdom

Tagline of the Month: “Forged by the Sea”

In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.”

The Creative BlockJanuary 5, 2018

Uncategorized

The Creative Block Christmas

With apologies to Clement C. Moore ’Twas the week before Christmas, when all ‘round The Block, the creative juices were stirring, while we raced the…

The Creative BlockDecember 19, 2017

Advertising Copywriting Marketing Taglines Wisdom

Does Everyone Need to Like Your Tagline?

The Canadian city of Peterborough is desperately trying to rebrand itself. Toward that end, Peterborough’s city council has hired a local marketing firm to create…

The Creative BlockNovember 30, 2017

Advertising Ideas For You Marketing Millennials Wisdom

Your Ideal Customer is a 26-Year-Old Called Henry

If you were to focus all your organization’s marketing efforts on consumers of a single age, which age would you choose?

The Creative BlockNovember 15, 2017

Branding Guest Blog Ideas For You Marketing Wisdom

Three Marketing Tips from a 22-Year-Old Entrepreneur

A Guest Blog Post: Rob Lorenzo Everyone, it seems, is a marketing guru these days. I’m constantly hearing or reading advice on how to build…

The Creative BlockOctober 10, 2017

Advertising Leo Burnett Wisdom

How a Bowl of Apples Proved Critics Wrong

When Leo Burnett launched his ad agency, some observers questioned his wisdom. The Creative Block is closing in on our second successful year in business…

The Creative BlockOctober 6, 2017

Advertising Digital Marketing Marketing

Are Your Digital Ads Offending Consumers?

Could digital advertising negatively impact your brand? A recently released report from the CMO Council and Dow Jones indicates that 72 percent of chief marketing…

The Creative BlockSeptember 28, 2017

Advertising Branding Case Study Design Ideas For You Logos Marketing

3 Reasons to Redesign Your Company’s Logo

First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…

The Creative BlockJuly 14, 2017

Advertising Cause Marketing Ideas For You Nonprofit Marketing Video Marketing

Do Nonprofit Organizations Benefit from Marketing?

Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…

The Creative BlockMay 25, 2017