In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…
The Creative BlockDecember 10, 2018
Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…
The Creative BlockAugust 28, 2018
There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…
The Creative BlockAugust 22, 2018
For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…
The Creative BlockAugust 13, 2018
We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…
The Creative BlockAugust 8, 2018
In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…
The Creative BlockAugust 3, 2018
When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…
The Creative BlockApril 30, 2018
Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point? (more…)
The Creative BlockJanuary 14, 2018
