The Creative Block – Page 2 – The Creative Block

Tagline of the Month: Nebraska: Honestly, it’s not for everyone.

In the early 1900s, famed polar explorer Ernest Shackleton placed an advertisement in a London newspaper hoping to recruit crew members for an upcoming expedition…

The Creative BlockDecember 10, 2018

Copywriting Digital Marketing Marketing PR Press Releases Public Relations

Press Releases in a Digital World

The public relations world is undergoing significant changes as society experiences impacts from technological advances and the rise of social media. Those changes have resulted…

The Creative BlockOctober 31, 2018

Advertising Ideas For You Marketing Radio Wisdom

Advertisers: How to Score Big in Sports Audio

Sports content consumption is trending upward, creating an overlooked opportunity for advertisers. Average radio listeners eighteen and over consumed more than 79 hours of sports…

The Creative BlockAugust 28, 2018

Generation Z Ideas For You iGeneration Wisdom

Why We Love Generation Z, and Why You Should, Too

There are 65 million Generation Z members in the United States alone, and they’re shaping up to become the biggest generation of consumers by 2020.…

The Creative BlockAugust 22, 2018

Branding Copywriting Leo Burnett Taglines Television Commercials

Tagline of the Month: Allstate Updates Its Slogan

For more than six decades Allstate Insurance Co. has claimed, “You’re In Good Hands With Allstate.” Now the company is asking whether you are in…

The Creative BlockAugust 13, 2018

Advertising Copywriting Ideas For You Marketing Wisdom

Less Really is More

We often hear the phrase, “less is more” in reference to many different situations. When it comes to advertising, that phrase is becoming increasingly relevant…

The Creative BlockAugust 8, 2018

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Advertising Branding Case Study Copywriting Marketing Taglines

6 New Taglines That Are Generating Buzz

When it comes to changing taglines, some marketers are attempting to promote their company values while others seek a connection to their business roots. And…

The Creative BlockApril 30, 2018

About Us Case Study

Happy Anniversary To Us

The Creative BlockJanuary 22, 2018

Digital Marketing Ideas For You Inbound Marketing Innovation Marketing

Does Your Digital Strategy Include Voice-Optimized Content?

Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point?

The Creative BlockJanuary 14, 2018