The Tantalizingly Sweet Slogan That Has Made Millions
"Melts in your mouth, not in your hand."
The Creative BlockMarch 16, 2017
What is Cause Marketing?
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
Is Yours a Legitimate Business?
“We only have a website so people searching for us online will know we’re a legitimate business.”
The Creative BlockFebruary 10, 2017
Is Your Marketing Message Missing the Mark With Older Consumers?
A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…
The Creative BlockJanuary 31, 2017
The Most Influential Word in Advertising
In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…
The Creative BlockJanuary 27, 2017
Tagline of the Month: Bud Light’s Famous among friends.
Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…
The Creative BlockJanuary 23, 2017
Marketing and the Placebo Effect
If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…
The Creative BlockJanuary 16, 2017
A Great Cause Marketing Success Story
In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…
The Creative BlockDecember 27, 2016
Cause Marketing and Guilt: How Nonprofits Should Choose Their Partners
Nonprofit organizations hoping to generate donations through point-of-purchase cause-marketing campaigns should consider guilt when choosing their for-profit partners. Or, more specifically, they should focus on…
The Creative BlockDecember 19, 2016
Tagline of the Month: National Geographic’s Further
As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…
The Creative BlockNovember 16, 2016
