Imagine being a young advertising copywriter assigned the arduous task of convincing magazine readers to sign up for a music correspondence course. Where would you…
The Creative BlockJanuary 5, 2021
In an effort to appeal to a younger generation of potential recruits, the US Navy has introduced a new tagline, “Forged by the Sea.” (more…)
The Creative BlockJanuary 5, 2018
First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
The Creative BlockJuly 14, 2017
Like most churches these days, Gesu Roman Catholic Parish was noticing a declining overall attendance trend. Church officials thought back to a few decades ago, when…
The Creative BlockMarch 30, 2017
A Guest Blog Post: Nick Amrhein When looking at a print ad, I can always spot an image purchased from a stock photo site. Of…
The Creative BlockNovember 10, 2016
It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
The Creative BlockOctober 31, 2016
While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
The Creative BlockSeptember 27, 2016
