Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…
The Creative BlockMay 18, 2017
At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…
The Creative BlockApril 30, 2017
Like most churches these days, Gesu Roman Catholic Parish was noticing a declining overall attendance trend. Church officials thought back to a few decades ago, when…
The Creative BlockMarch 30, 2017
It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…
The Creative BlockMarch 13, 2017
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
“We only have a website so people searching for us online will know we’re a legitimate business.” (more…)
The Creative BlockFebruary 10, 2017
Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…
The Creative BlockFebruary 2, 2017
A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…
The Creative BlockJanuary 31, 2017
