The Creative Block – Page 4 – The Creative Block

Advertising Marketing Music in Advertising Radio Wisdom

Is Radio Advertising Still Successful?

Like many people, the first thing I do after turning my key in the car's ignition is power on my radio. Why? Because car rides…

The Creative BlockMay 18, 2017

Advertising Digital Marketing Ideas For You Marketing Television Commercials Wisdom

Are TV Commercials Obsolete?

A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…

The Creative BlockMay 15, 2017

Design Marketing Paul Rand Wisdom

What Paul Rand Taught Us About Design Politics

At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…

The Creative BlockApril 30, 2017

Advertising Branding Copywriting Marketing Taglines Wisdom

The Tantalizingly Sweet Slogan That Has Made Millions

"Melts in your mouth, not in your hand."

The Creative BlockMarch 16, 2017

Branding Copywriting Taglines

Tagline of the Month: The Washington Post’s Democracy Dies in Darkness

It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…

The Creative BlockMarch 13, 2017

Advertising Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

What is Cause Marketing?

Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…

The Creative BlockMarch 3, 2017

Design Marketing Websites Wisdom

Is Yours a Legitimate Business?

“We only have a website so people searching for us online will know we’re a legitimate business.”

The Creative BlockFebruary 10, 2017

Advertising Branding Copywriting Ideas For You Truth in Advertising Wisdom

Why We Love Copywriters, and Why You Should, Too

Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…

The Creative BlockFebruary 2, 2017

Advertising Baby Boomers Ideas For You Marketing Wisdom

Is Your Marketing Message Missing the Mark With Older Consumers?

A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…

The Creative BlockJanuary 31, 2017