Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…
The Creative BlockDecember 22, 2016
In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
The Creative BlockOctober 25, 2016
New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain. (more…)
The Creative BlockOctober 12, 2016
While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
The Creative BlockSeptember 27, 2016
One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…
The Creative BlockJune 22, 2016
Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…
The Creative BlockJune 8, 2016
Back in the day, I made my living as a computer programmer. Not to be confused with the current-day app developers or game creators, I…
The Creative BlockMay 10, 2016
Hoping to attract more tourists and businesses, Rhode Island officials recently commissioned a $5 million marketing campaign that included a new logo and tagline. The…
The Creative BlockApril 8, 2016
