Taglines – Page 2 – The Creative Block

Branding Copywriting Taglines

Tagline of the Month: truTv’s Funny because it’s tru.

Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…

The Creative BlockDecember 22, 2016

Branding Copywriting Marketing Taglines

Tagline of the Month: National Geographic’s Further

As part of a global rebranding effort, National Geographic has unveiled a new tagline: “Further.” The company will use the slogan across various media properties, including…

The Creative BlockNovember 16, 2016

Branding Copywriting Design Ideas For You Taglines

Tagline of the Month: MetLife’s Navigating Life Together

In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…

The Creative BlockOctober 25, 2016

Advertising Copywriting Taglines Wisdom

Vera Bradley’s “It’s good to be a girl” posters are offensive

New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.

The Creative BlockOctober 12, 2016

Branding Case Study Taglines Wisdom

Tagline of the Month: IHOP’s Eat Up Every Moment

While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…

The Creative BlockSeptember 27, 2016

Copywriting David Ogilvy Ideas For You Taglines Wisdom

What David Ogilvy Taught Us About Tagline Length

One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…

The Creative BlockJune 22, 2016

Advertising Copywriting Taglines

7 New Taglines That Have People Talking

Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…

The Creative BlockJune 8, 2016

Taglines

IBM’s New Tagline: Think 3.0

Back in the day, I made my living as a computer programmer. Not to be confused with the current-day app developers or game creators, I…

The Creative BlockMay 10, 2016

Copywriting Taglines

Rhode Island: Where Bad Slogans Happen

Hoping to attract more tourists and businesses, Rhode Island officials recently commissioned a $5 million marketing campaign that included a new logo and tagline. The…

The Creative BlockApril 8, 2016

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