Turner Broadcasting’s truTV has introduced its latest brand campaign featuring a new tagline: “Funny because it’s tru.” The tagline communicates the network’s ongoing programming transition…
The Creative BlockDecember 22, 2016
A Guest Blog Post: Gayle Young Marketing assisted living communities to seniors—who wish to remain independent but oftentimes require help with daily living activities—is becoming more…
The Creative BlockNovember 14, 2016
It’s a heartbreaking story repeated by countless family members whose loved ones reside in assisted living communities: staff members requiring residents to conform to schedules…
The Creative BlockOctober 31, 2016
In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
The Creative BlockOctober 25, 2016
While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
The Creative BlockSeptember 27, 2016
Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…
The Creative BlockJuly 18, 2016
When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…
The Creative BlockJuly 7, 2016
