The Tantalizingly Sweet Slogan That Has Made Millions
"Melts in your mouth, not in your hand."
The Creative BlockMarch 16, 2017
Tagline of the Month: The Washington Post’s Democracy Dies in Darkness
It’s never good when your company’s latest branding initiative becomes instant fodder for social media ridicule. But that’s the unfortunate case for The Washington Post’s…
The Creative BlockMarch 13, 2017
What is Cause Marketing?
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
Is Yours a Legitimate Business?
“We only have a website so people searching for us online will know we’re a legitimate business.”
The Creative BlockFebruary 10, 2017
Why We Love Copywriters, and Why You Should, Too
Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…
The Creative BlockFebruary 2, 2017
Is Your Marketing Message Missing the Mark With Older Consumers?
A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…
The Creative BlockJanuary 31, 2017
The Most Influential Word in Advertising
In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…
The Creative BlockJanuary 27, 2017
Tagline of the Month: Bud Light’s Famous among friends.
Anheuser-Busch has unveiled a new tagline for Bud Light beer. The slogan, “Famous among friends,” debuted on commercial spots airing during this past weekend’s NFC…
The Creative BlockJanuary 23, 2017
Marketing and the Placebo Effect
If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…
The Creative BlockJanuary 16, 2017
A Great Cause Marketing Success Story
In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…
The Creative BlockDecember 27, 2016
