First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…
The Creative BlockJuly 14, 2017
Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…
The Creative BlockMay 25, 2017
A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…
The Creative BlockMay 15, 2017
Like most churches these days, Gesu Roman Catholic Parish was noticing a declining overall attendance trend. Church officials thought back to a few decades ago, when…
The Creative BlockMarch 30, 2017
Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…
The Creative BlockMarch 3, 2017
Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…
The Creative BlockFebruary 2, 2017
A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…
The Creative BlockJanuary 31, 2017
In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…
The Creative BlockJanuary 27, 2017
If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…
The Creative BlockJanuary 16, 2017
