Ideas For You – Page 2 – The Creative Block

Advertising Branding Case Study Design Ideas For You Logos Marketing

3 Reasons to Redesign Your Company’s Logo

First impressions are crucial, both in personal and professional realms. Because logos are typically seen as representative of a company’s goals and mission, maintaining one…

The Creative BlockJuly 14, 2017

Advertising Cause Marketing Ideas For You Nonprofit Marketing Video Marketing

Do Nonprofit Organizations Benefit from Marketing?

Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…

The Creative BlockMay 25, 2017

Advertising Digital Marketing Ideas For You Marketing Television Commercials Wisdom

Are TV Commercials Obsolete?

A common misconception in today’s ever-changing world is that, as new forms of technological communication are introduced, the old will get lost in transition. Nowhere…

The Creative BlockMay 15, 2017

Advertising Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

What is Cause Marketing?

Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…

The Creative BlockMarch 3, 2017

Advertising Branding Copywriting Ideas For You Truth in Advertising Wisdom

Why We Love Copywriters, and Why You Should, Too

Should you, as television commercials suggest, “ask your doctor if you’re healthy enough for exercise?” Certainly not. Listen, we’re not advising you to ignore potential…

The Creative BlockFebruary 2, 2017

Advertising Baby Boomers Ideas For You Marketing Wisdom

Is Your Marketing Message Missing the Mark With Older Consumers?

A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…

The Creative BlockJanuary 31, 2017

Advertising Copywriting Ideas For You Marketing Wisdom

The Most Influential Word in Advertising

In the late 1970s, Harvard researcher Ellen Langer and two City University of New York colleagues studied how messaging affects a person’s willingness to let…

The Creative BlockJanuary 27, 2017

Advertising Ideas For You Marketing Sales Wisdom

Marketing and the Placebo Effect

If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…

The Creative BlockJanuary 16, 2017

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