Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
At The Creative Block, some of our best work never makes it to our website’s portfolio page. Instead, it ends up on the proverbial cutting…
The Creative BlockApril 30, 2017
“We only have a website so people searching for us online will know we’re a legitimate business.” (more…)
The Creative BlockFebruary 10, 2017
Listed below are some popular questions we're often asked about website development. While we don't profess to have all the answers, we have a good handle on the inquiries listed…
The Creative BlockNovember 1, 2016
Since early 2015, Google’s algorithms have been factoring a website’s mobile friendliness into its search rankings. Simply put, Google rewards websites optimized for viewing on…
The Creative BlockOctober 26, 2016
In the 1980s, MetLife set out to soften consumer perceptions about the insurance giant. That’s when the New York-based company first employed Snoopy as its…
The Creative BlockOctober 25, 2016
When Steve Jobs launched NeXT in the 1980s, he approached renowned graphic designer Paul Rand about creating the new company’s logo. Jobs later recalled his…
The Creative BlockOctober 18, 2016
When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…
The Creative BlockJuly 7, 2016
Conventional wisdom says that website designers must convey a company’s entire story in just a few seconds, lest visitors get bored and move along to…
The Creative BlockJune 17, 2016
