Blog – Page 7 – The Creative Block

Design Ideas For You Logos Paul Rand Wisdom

Paul Rand and How to Hire a Professional Designer

When Steve Jobs launched NeXT in the 1980s, he approached renowned graphic designer Paul Rand about creating the new company’s logo. Jobs later recalled his…

The Creative BlockOctober 18, 2016

Digital Marketing Ideas For You Innovation Nonprofit Marketing Video Marketing

Nonprofit Video Case Study: Little Sisters of the Poor

The Little Sisters of the Poor’s Sacred Heart Home was preparing for its annual fundraising dinner and hoped a unique nonprofit video could help explain…

The Creative BlockOctober 17, 2016

Advertising Copywriting Taglines Wisdom

Vera Bradley’s “It’s good to be a girl” posters are offensive

New York City subway riders got an early look at Vera Bradley’s newest marketing campaign recently, and many women responded with disdain.

The Creative BlockOctober 12, 2016

Advertising Ideas For You Inbound Marketing Marketing Wisdom

Why You Need to Embrace Inbound Marketing

Is advertising dead? Many marketing experts have been asking that question—and, for the most part, answering affirmatively—for twenty years. New technologies have certainly cut into…

The Creative BlockOctober 4, 2016

Branding Case Study Taglines Wisdom

Tagline of the Month: IHOP’s Eat Up Every Moment

While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…

The Creative BlockSeptember 27, 2016

Ideas For You Sales Wisdom

How to turn the RFP process on its ear

If you’re in sales, you’ve undoubtedly experienced this: a prospective client you’ve been pursuing finally rewards your dogged persistence—by including you in the company’s latest…

The Creative BlockSeptember 20, 2016

Advertising Guest Blog Ideas For You Website Design Wisdom

Why Your New Website Isn’t Working, and How You Can Fix It

A Guest Blog Post: Jay Malcolm So, you just finished a website redesign and, by all accounts, your team really nailed it. Indeed, it probably…

The Creative BlockAugust 31, 2016

Advertising Baby Boomers Copywriting Ideas For You

Words Advertisers Should Never Use to Describe Baby Boomers

Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…

The Creative BlockAugust 16, 2016

Advertising Ideas For You

Our Idea of an Ad Agency Non-Compete Agreement

It’s hardly unusual for marketing and advertising firms to use non-compete agreements to protect their creative property. After all, what agency wants to risk losing…

The Creative BlockAugust 4, 2016

Advertising Digital Marketing Ideas For You Wisdom

Why You Should Add Digital Marketing To Your Mix

Let’s face it: We spend more time in front of screens than ever before. Today’s so-called “omni-screen” consumers possess multiple screens, including televisions, tablets, computers, and…

The Creative BlockJuly 20, 2016