While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…
The Creative BlockSeptember 27, 2016
A Guest Blog Post: Jay Malcolm So, you just finished a website redesign and, by all accounts, your team really nailed it. Indeed, it probably…
The Creative BlockAugust 31, 2016
Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…
The Creative BlockAugust 16, 2016
It’s hardly unusual for marketing and advertising firms to use non-compete agreements to protect their creative property. After all, what agency wants to risk losing…
The Creative BlockAugust 4, 2016
Let’s face it: We spend more time in front of screens than ever before. Today’s so-called “omni-screen” consumers possess multiple screens, including televisions, tablets, computers, and…
The Creative BlockJuly 20, 2016
Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…
The Creative BlockJuly 18, 2016
When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…
The Creative BlockJuly 7, 2016
One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…
The Creative BlockJune 22, 2016
Conventional wisdom says that website designers must convey a company’s entire story in just a few seconds, lest visitors get bored and move along to…
The Creative BlockJune 17, 2016
