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Tagline of the Month: IHOP’s Eat Up Every Moment

While some competitors are touting their new all-day breakfast menus, IHOP is helping diners remember that the pancake chain has always served breakfast around the…

The Creative BlockSeptember 27, 2016

Ideas For You Sales Wisdom

How to turn the RFP process on its ear

If you’re in sales, you’ve undoubtedly experienced this: a prospective client you’ve been pursuing finally rewards your dogged persistence—by including you in the company’s latest…

The Creative BlockSeptember 20, 2016

Advertising Guest Blog Ideas For You Website Design Wisdom

Why Your New Website Isn’t Working, and How You Can Fix It

A Guest Blog Post: Jay Malcolm So, you just finished a website redesign and, by all accounts, your team really nailed it. Indeed, it probably…

The Creative BlockAugust 31, 2016

Advertising Baby Boomers Copywriting Ideas For You

Words Advertisers Should Never Use to Describe Baby Boomers

Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…

The Creative BlockAugust 16, 2016

Advertising Ideas For You

Our Idea of an Ad Agency Non-Compete Agreement

It’s hardly unusual for marketing and advertising firms to use non-compete agreements to protect their creative property. After all, what agency wants to risk losing…

The Creative BlockAugust 4, 2016

Advertising Digital Marketing Ideas For You Wisdom

Why You Should Add Digital Marketing To Your Mix

Let’s face it: We spend more time in front of screens than ever before. Today’s so-called “omni-screen” consumers possess multiple screens, including televisions, tablets, computers, and…

The Creative BlockJuly 20, 2016

Advertising Branding Ideas For You Wisdom

Are You Making These Copywriting Blunders?

Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…

The Creative BlockJuly 18, 2016

Branding Design Logos

6 Trends to Consider When Designing Your Own Logo

When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…

The Creative BlockJuly 7, 2016

Copywriting David Ogilvy Ideas For You Taglines Wisdom

What David Ogilvy Taught Us About Tagline Length

One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…

The Creative BlockJune 22, 2016

Design Ideas For You Innovation Website Design

Website Design Inspiration: How the Best Designers Get Visitors to Stick

Conventional wisdom says that website designers must convey a company’s entire story in just a few seconds, lest visitors get bored and move along to…

The Creative BlockJune 17, 2016