Innovation – The Creative Block

Advertising Branding Innovation Television Commercials

The Legendary Lee Clow

Renowned advertiser Lee Clow began his career at TBWAChiatDay in 1973. While at the company, Clow was integral in creating iconic advertising campaigns for many…

The Creative BlockMay 3, 2019

Advertising Branding Copywriting Innovation Marketing Taglines Television Commercials

Why We Try Harder

In the early 1960s, Avis was the No. 2 car rental company in the industry. Its rival, Hertz, was the clearcut market leader. In fact, Hertz…

The Creative BlockAugust 3, 2018

Digital Marketing Ideas For You Inbound Marketing Innovation Marketing

Does Your Digital Strategy Include Voice-Optimized Content?

Not sure what voice-optimized content is? You could verbally ask Siri. Or Alexa. Or Google Assistant. Get the point?

The Creative BlockJanuary 14, 2018

Digital Marketing Ideas For You Innovation Nonprofit Marketing Video Marketing

Nonprofit Video Case Study: Little Sisters of the Poor

The Little Sisters of the Poor’s Sacred Heart Home was preparing for its annual fundraising dinner and hoped a unique nonprofit video could help explain…

The Creative BlockOctober 17, 2016

Design Ideas For You Innovation Website Design

Website Design Inspiration: How the Best Designers Get Visitors to Stick

Conventional wisdom says that website designers must convey a company’s entire story in just a few seconds, lest visitors get bored and move along to…

The Creative BlockJune 17, 2016

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