Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…
When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…
One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…
Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…
Hoping to attract more tourists and businesses, Rhode Island officials recently commissioned a $5 million marketing campaign that included a new logo and tagline. The…
After experiencing disappointing sales for seven straight quarters, McDonald’s decided to offer customers what they’d been requesting for years: the option to order breakfast throughout…