Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…
The Creative BlockJune 8, 2016
Hoping to attract more tourists and businesses, Rhode Island officials recently commissioned a $5 million marketing campaign that included a new logo and tagline. The…
The Creative BlockApril 8, 2016
After experiencing disappointing sales for seven straight quarters, McDonald’s decided to offer customers what they’d been requesting for years: the option to order breakfast throughout…
The Creative BlockApril 7, 2016
