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Advertising Copywriting Taglines

7 New Taglines That Have People Talking

Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…

The Creative BlockJune 8, 2016

Taglines

IBM’s New Tagline: Think 3.0

Back in the day, I made my living as a computer programmer. Not to be confused with the current-day app developers or game creators, I…

The Creative BlockMay 10, 2016

Copywriting Taglines

Rhode Island: Where Bad Slogans Happen

Hoping to attract more tourists and businesses, Rhode Island officials recently commissioned a $5 million marketing campaign that included a new logo and tagline. The…

The Creative BlockApril 8, 2016

Ideas For You Wisdom

Should You Be Offering All-Day Breakfast?

After experiencing disappointing sales for seven straight quarters, McDonald’s decided to offer customers what they’d been requesting for years: the option to order breakfast throughout…

The Creative BlockApril 7, 2016

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