If you hang around enough marketers, you’ll likely hear someone discussing the merits of A/B testing. A/B testing, or split testing as it’s often called,…
The Creative BlockJanuary 16, 2017
If you’re in sales, you’ve undoubtedly experienced this: a prospective client you’ve been pursuing finally rewards your dogged persistence—by including you in the company’s latest…
The Creative BlockSeptember 20, 2016
