Companies decide to rebrand their iconic looks for various reasons. A struggling company might rebrand in an attempt to stay afloat. An outdated logo could…
The Creative BlockSeptember 20, 2019
When Steve Jobs launched NeXT in the 1980s, he approached renowned graphic designer Paul Rand about creating the new company’s logo. Jobs later recalled his…
The Creative BlockOctober 18, 2016
When launching startups, entrepreneurs tend to get involved in every aspect of their new businesses. Not surprisingly, that includes influencing their companies’ logo designs. And,…
The Creative BlockJuly 7, 2016
