In the mid-1600s, French mathematician and philosopher Blaise Pascal jotted off a letter. Known for his proclivity to use few words in his writings, Pascal…
Let’s face it: advertising is everywhere. Consequently, if you wish to stand out and grab attention, your marketing messages must surprise and delight your intended…
If an automaker’s advertisement professed that their cars were superior to others, would you immediately accept it as truth? Do you instantly believe luxury car…