Cause Marketing

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Do Nonprofit Organizations Benefit from Marketing?

Many nonprofit organizations believe that, because they do not generate revenue, they don’t need to market their services. While that is a seemingly reasonable thought,…

The Creative BlockMay 25, 2017

Advertising Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

What is Cause Marketing?

Cause marketing, or cause-related marketing, is a cooperative relationship between a for-profit business and a nonprofit organization that’s intended to benefit both. Simply put, a…

The Creative BlockMarch 3, 2017

Branding Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

A Great Cause Marketing Success Story

In the early 1970s, doctors diagnosed Philadelphia Eagles tight end Fred Hill’s three-year-old daughter with Leukemia. Hill and his wife remained by their daughter’s hospital…

The Creative BlockDecember 27, 2016

Cause Marketing Ideas For You Marketing Nonprofit Marketing Wisdom

Cause Marketing and Guilt: How Nonprofits Should Choose Their Partners

Nonprofit organizations hoping to generate donations through point-of-purchase cause-marketing campaigns should consider guilt when choosing their for-profit partners. Or, more specifically, they should focus on…

The Creative BlockDecember 19, 2016

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Four Companies Creating Success Through Social Media

Do Nonprofit Organizations Benefit from Marketing?

What is Cause Marketing?

A Great Cause Marketing Success Story

Cause Marketing and Guilt: How Nonprofits Should Choose Their Partners