Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…
One of the great debates among marketing copywriters involves tagline length. Some experts assert that taglines should be as short as possible. That's the case with…
After experiencing disappointing sales for seven straight quarters, McDonald’s decided to offer customers what they’d been requesting for years: the option to order breakfast throughout…