Baby Boomers – The Creative Block

Advertising Baby Boomers Ideas For You Marketing Wisdom

Is Your Marketing Message Missing the Mark With Older Consumers?

A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…

The Creative BlockJanuary 31, 2017

Baby Boomers Ideas For You Wisdom

Cognitive Age: Who is Your Senior Discount Offending?

It has happened a few times now. While paying at a restaurant, retailer, or movie theater, the amount I owe somehow ends up being less…

The Creative BlockNovember 7, 2016

Advertising Baby Boomers Copywriting Ideas For You

Words Advertisers Should Never Use to Describe Baby Boomers

Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…

The Creative BlockAugust 16, 2016

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