A recent study reported in the Journal of Advertising Research suggests that marketers are sending the wrong messages to older adults. The study contradicts accepted…
The Creative BlockJanuary 31, 2017
Here’s a startling statistic every U.S. marketer should know: As a generation, Baby Boomers collectively control 70 percent of the country’s disposable income. Put another…
The Creative BlockAugust 16, 2016
