It’s hardly unusual for marketing and advertising firms to use non-compete agreements to protect their creative property. After all, what agency wants to risk losing…
The Creative BlockAugust 4, 2016
Does your company’s light beer contain “less calories” than your competitors’ brews? Do nutritionists recommend your breakfast cereal as “part of a healthy diet?” Will…
The Creative BlockJuly 18, 2016
Taglines are those short, catchy phrases marketers use to distinguish a product or an organization. Whereas a logo identifies a brand visually, a tagline or…
The Creative BlockJune 8, 2016
